The new crest will be introduced across merchandise and other club products in phases.
The first retail range to feature the new crest is 1892 MADE, a collection of adult and junior t-shirts, hoodies and sweatshirts, available online from 9am and in stores from midday Thursday 1 October
As the current season's kits have already been designed, manufactured and released, they will continue to feature the previous crest for the remainder of this season.
Future retail ranges will transition to the club's new visual identity as new products are designed and launched.